Monday, March 14, 2011

What's in a Name?

I thought at one time that I would love to go into marketing full time.  I love tweaking the way things look - designing layouts - playing with colors... I thought it was a good match.  For those that don't know me - I am a gypsy and have had MANY varied careers that have NOTHING to do with one another... When I started really studying marketing I realized that it was nothing more than lies.  How to manipulate things - tell only the good stuff - and none of the bad stuff.  No full disclosure.  This is totally against who I am at my core - and I knew I couldn't continue. 

Be careful when you begin your journey into natural medicine.  There are those out there that are just dabblers and don't know enough or research enough to give you good open answers.  There are those that are in it because it is a current "fad" and they want to cash in on as much as they can.  I can't stress enough to READ YOUR LABELS!!

Certified Organic - To be classified as "certified organic" the product must be grown in soil that meets state or federal requirements.  Certification means that the land is tested both soil and water and detail records are kept. 

Organic - this is an excerpt from the definition of "organic" that the National Organic Standards Board adopted in April 1995: "Organic agriculture is an ecological production management system that promotes and enhances biodiversity, biological cycles and soil biological activity. It is based on minimal use of off-farm inputs and on management practices that restore, maintain and enhance ecological harmony."

Recommended Reading on both: http://www.ota.com/organic/faq.html

Natural - There is no "official" definition for using the word natural in marketing.  the FDA refers to natural ingredients as "ingredients extracted directly from plants or animal products as opposed to being produced synthetically."

Botanical - The FDA terms botanical as "all plant-derived materials whether fresh, preserved, or dried full plants, plant parts, plant species mixtures, plant extracts, and compounds found in such materials. Items that are commonly termed herbs or herbal products, regardless of whether they meet the dictionary definition of herb or that are comprised of parts, extracts, or preparations of woody plants are included as botanical ingredients."

Herb / Herbal - There is no "official" definition for using the word herb or herbal in marketing. 

With all the marketing ploys out there, it is so vitally important that you read those labels.  Look at the things with pretty colors - but don't pick them up if they are artificial colors!  There are some great scents out there - but what are those smells covering up?  and are they going to cause an allergic reaction?  Most everyone loves sweets - but what artificial flavors, colors, and sweeteners are being used?  Many of these same questions can be asked of the products we use on a daily basis - soap, face cleaner, detergent, toothpaste, deodorant, etc... There is a great database out there that tells you exactly how dangerous products are to both us and the environment.  http://www.cosmeticsdatabase.com/

Blessings... E

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